COMIC TRAILER DROP! SINK: Monsters

Check out this scorching hot trailer for the new double issue of SINK dropping soon!

Jan 08, 2024

We just dropped a new trailer for SINK: Monsters, the doubled-sized new issue collecting the 12th & 13th chapter in John Lees & Alex Cormack’s award-winning crime horror series, which is coming soon!

WATCH IT HERE:

Trailer Transcript:

“Find the door! Find the door!

Imagine the last thing you see being Iron- Tooth Jack grinning and flashing that mouth full of razors. We made ourselves believe in that monster because it was something unexplained. Something magical. But there's no magic in real horror.

Pain. Misery. Death. All that is not just an acceptable cost of business. It is part of the design. It is all fertile soil for what we seek to grow.

Daddy swore by you. He used to say you were a force of nature. That you climbed to the top on a mountain of broken bodies. That is why he appointed you the head of our Scottish chapter. But that was a long time ago, and Daddy's dead and gone now. Things change.

Why won't you show me the black door? I've given you the purest blood, drained in terror. How much more do you need? How much more must I give?”

Making a Trailer

One of my favorite things to do as publisher here at ComixTribe is pull together teasers and trailers. Now, it’s probably something I could outsource and there are certainly super talented videographers and editors with way more chops than I have who could do some amazing work with our material.

But 1) I really love making them and 2) It’s hard to justify a big investment in comic book video trailers as I just don’t know that anyone buys a comic based on a slick video. So, usually I’m the one working on our trailers in the lead up to a launch.

My process for making video trailers is pretty simple:

Review the comic script for some of the best / most quoteable lines of dialogue that speak to the themes and key moments of the issue.
Identify the top images we have from the issue (or sometimes past issues) to help reinforce those lines.
Get decent voiceovers for the lines. For this I usually go to Fiverr or record myself.
Have a rock solid background instrumental music track to tie it all together. For this one, we used a SINK theme titled “Blood & Rain” that George O’Connor did for us a few years ago, which I felt worked well with the content here.
Stitch together in a video editing tool. Lately, I’ve been doing most of my video editing in the PAID version of Canva, which is just super easy to use, has a lot of slick transitions and animations, and also makes it easy to resize, reformat reuse the video assets you create for social media promotion.
Export to a bunch of different formats. Now that virtually every social media platform also has multiple video formats, I’ll usually export video into a good size for REELS/STORIES and a square format for Instagram, while also using a traditional wide-screen size for YouTube and to be incorporated into the Kickstarter video. Sometimes I’ll add captions to the video for those other formats as well.
Disseminate across all our feeds and platforms!